08 June 2017 Read: 541
“If you can’t measure it, you can’t manage it,” said Mark Hassenkamp, the owner of Red Sun Hortitech, an innovative nursery just outside Tzaneen.
Hassenkamp and his team have just recently been awarded the highest commercial nursery score in the country, from the Seedling Growers Association of South Africa. That’s over and above the five star grading they received from the South African Macadamia growers association (SAMAC) during the same period this year.
Red Sun Hortitech were also accredited by Bio-Gold – a plant breeders rights administration group – to hold the licenses for the germplasms, the multiplications of the varieties and the distribution to local growers. They are now running processes at their nursery which are world-firsts, such as fractal water (currently still in its experimental phase), which is set to change the future of agriculture in the years to come. “The big agricultural debate regarding the utilization of land, is only going to be answered through creating the skills base that is needed to sustain the innovation required to make agricultural itself, sustainable.”
It is this way of innovative thinking that has ensured that Red Sun Hortitech has become the trusted supplier of quality plants to growers both nationally and internationally. Hassenkamp has managed to position his team alongside their farmers to explore one of the most exciting industries that’s opening up for the country’s youth of the future.
It is said that the next generation of billionaires will come from the agricultural sector because of the tremendous strides companies within this sector have made, and continue to make almost daily.
“The accolades my team and I have been awarded with, honour much more than just the exciting end product. It is about sustainability, absolute trust, unwavering reliability and ground-breaking innovation which have birthed the exceptionally high standards you see here today. Everything is about trust. Trust from the farmers, the growers and trust among the members of our team that we will deliver on our promise to supply the perfect tree.”